If you’re here, there’s a great chance that you’re wondering how exactly you can go about getting one of those lovely blue checkmarks next to the name of your account on Facebook.
Getting verified on Facebook is a big deal, whether you’re a public figure or an emerging (or established!) brand. It tells your followers that you’re someone legitimate enough to receive verification, especially since this isn’t something that’s just handed out willy-nilly. Many people and brands who want to get verified on Facebook never actually do, so that blue checkmark is an elite status that customers are sure to take note of.
In this post, we’ll go over everything you need to know about how to get your Facebook Page verified, including why it’s so important and how to increase your chances of getting and staying verified.
Why Verify Your Facebook Page?
There are plenty of great reasons why businesses, brands, and public figures want to be verified on Facebook.
The first is the prestige and credibility associated with it. If you have that blue checkmark next to your account name, people will register that (even subconsciously) to mean that you’re someone who is established enough to be verified. People know about you, look for you, and might even try to imitate you with fake accounts.
Having a blue checkmark also acts a little like social proof. If Facebook has approved you, it means that your account is worthy of gaining it.
This is particularly true since Facebook did away with the grey checkmarks in 2019, which were typically granted to smaller businesses who were able to verify they were who they said they were. The blue check was typically reserved for larger public figures and established corporations (think Bed Bath & Beyond or Target official accounts), but now it’s the only verification option available.
The ability to differentiate your official account from fan accounts, similarly-named brands, or imposter accounts is also important. It makes it easier for potential customers and followers to know that they’re viewing and following the correct account.
How To Verify Your Facebook Page or Profile
Want to try to get your Page verified on Facebook? Here’s how you can do it in seven straightforward steps.
1. Pull up the verification request form
In order to get verified by Facebook, you’ll need to submit a request form for consideration for verification. It’s short and relatively simple, which you can see here:
You can access this form here. Let’s take a look at how to fill it out.
2. Choose your verification type and select the account
This is self-explanatory. Are you wanting to verify a Page or a personal profile account?
Choose the type of account that you want to verify, and then select the account that you want to verify. Note that you can only request verification for one per form.
3. Define your account category
Categorizing your account correctly is important because it can help Facebook determine if you have proper influence in a certain industry to “justify” verification.
You can choose the following options:
4. Upload identifying documents
In order to verify your Page or profile, Facebook will want irrefutable proof that you are exactly who you say you are. This means you’ll need to attach pictures of identifying documents.
If your account represents a single person (like “Jennifer Lawrence, Actress”) or is a personal profile, you need to upload a government-issued ID that shows both your name and date of birth. A driver’s license or passport is typically used.
If your account represents a business, brand, or organization, you’ll need to provide documents showing you own the business. These documents must have an official seal or watermark of your organization, and can include the following:
5. Explain why you’re pursuing verification
This is a crucial part of receiving verification from Facebook. “Because I want it” or “to impress my high school bullies” might be the motivating factor behind some people pursuing verification on Facebook, but you need to have a legitimate reason for why you’re seeking verification and why it’s justified.
Here are a few good reasons why verification would be considered:
Be specific here about how it could benefit your business and Facebook’s users if at all possible. This will help your chances.
6. List other social media accounts and additional comments (optional)
Do you have other social media accounts that you think Facebook would want to take into consideration? Perhaps you’ve been verified on Twitter, for example, and want to use that to leverage verification on Facebook, too. If so, add links to them here.
You can also add any additional comments that you’d like Facebook to take into consideration at this point.
7. Submit and wait
Waiting isn’t exactly the most fun part of the process, but it is a necessary part.
After you’ve submitted a request for verification on Facebook, they don’t have a typical timeframe in which you can expect to hear back. You could get a response in as little as 48 hours, or it could take 45 days or longer. Accounts that represent businesses (particularly very large businesses and corporations) may take longer, as Facebook’s team may need to be more involved when manually reviewing supporting documents to confirm that they’re authentic.
Once you do get approved or denied, you’ll get an alert through Facebook. If you do get denied, all hope isn’t lost; you can reapply in 30 days. When you do, put additional information into the application that you believe may help you.
4 Ways to Increase Your Chances of Being Verified on Facebook
There are a few ways you can increase your chances of being verified on Facebook.
Have a complete profile
Your profile should be fully filled out in its entirety. This means having a profile picture, a detailed account section, a link to your site, a cover image, and more.
You’ll also want your profile to be active, posting fairly regularly. If you only post once every three months, you likely won’t become Facebook verified.
Create a strong reason for why verification is important
The stronger your reason is for seeking Facebook account verification, the more likely you are to receive approval. This is straight forward, and you want to be upfront in the application form about this.
Refer to any publications or mentions of your account
Has your brand or account been mentioned in any major publications? Did you appear as an expert on the news or in an article in a respected publication? Is your account frequently mentioned or linked to on social media? If so, make sure you mention this during the application process as it can increase the likelihood of approval.
Know additional requirements for certain industries
Law enforcement accounts can only receive and maintain verification if everyone who manages their Page has two-factor authentication turned on, for example, and official government accounts must include the word “government” in the name to avoid confusion. Politicians and elected officials have a few more requirements that you can check out here.
How to Stay Verified on Facebook
After you get verified on Facebook, the last thing you want to do is to lose that hard-earned status.
Avoid doing any of the following, which could cause your verification status to be revoked (and the account itself may even be suspended or deleted):
Final Thoughts on Facebook Verification
Most businesses and marketers put a ton of work into making their online and social presence as strong as they possibly can, and getting your Page verified by Facebook helps strengthen your social presence. It shows that you’ve taken the extra step to take your social media presence seriously, and it can offer exceptional credibility and some nice social proof.
While the verification process can take some time in terms of actually waiting for approval, the process to apply is straightforward and relatively simple. There’s no downside to applying, and plenty of benefits available if you do get approved.
Before you apply, though, take the steps outlined here to strengthen your profile and consider combining Pages that could be considered “duplicates” for best results.
What do you think? Have you gotten your Page or profile verified by Facebook yet? How long did it take you to get that coveted blue checkmark? Leave us a comment and let us know what you think!
This content was originally published here.